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ENDEF Plan STRATCOM
ENDEF Plan STRATCOM
Heating and cooling account for half of Europe's final energy consumption, surpassing transport and electricity production. The building sector contributes 36% of CO2 emissions. To meet the European Commission's Climate and Energy goals, innovative heating and cooling solutions are vital.
ENDEF, a Spanish startup established in 2012, has designed a novel thermal photovoltaic panel, tripling heat output, reducing heat capture by 40%, and boosting electricity production by 15%.
In 2017 ENDEF reached out to LGI for market positioning and communication strategy support.
OUR ROLE
- Strategic marketing
- Benchmark of competitors
- Recommendations on IP protection
- Strategic positioning
- Communication plan
- Co-design of key messages for client segments
- 3-year action plan